AIR WICK

Room sprays as a safer alternative to aerosols

Aerosols are an effective way to remove malodours. However, they’ve also been viewed as unsafe, unnatural and environmentally unfriendly, which led to a decreased purchase.

Air Wick wanted to launch a new range of room sprays that conveyed functionality and freshness. Clear, semi-transparent banners in combination with vivid ingredient visuals and water droplets against a white background connote freshness while maintaining the functionality of the product.

AGENCY – MARKS    |    ROLE – DESIGN DIRECTION, GRAPHIC DESIGN    |    CLIENT – RECKITT BENCKISER    |    YEAR – 2021

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