BRINGING NATURAL FRESHNESS TO YOUR HOME
TURN YOUR MEMORIES INTO REAL PRODUCTS
Room sprays as a safer alternative to aerosols
Aerosols are an effective way to remove malodours. However, they’ve also been viewed as unsafe, unnatural and environmentally unfriendly, which led to a decreased purchase.
Air Wick wanted to launch a new range of room sprays that conveyed functionality and freshness. Clear, semi-transparent banners in combination with vivid ingredient visuals and water droplets against a white background connote freshness while maintaining the functionality of the product.
AGENCY – MARKS | ROLE – DESIGN DIRECTION, GRAPHIC DESIGN | CLIENT – RECKITT BENCKISER | YEAR – 2021