A SUSTAINABLE EXPERIENCE 

TURN YOUR MEMORIES INTO REAL PRODUCTS

AIR WICK

E-commerce packaging for Air Wick's new reed diffuser

Air Wick wanted to launch a new Reed Diffuser product designed specifically for retail on E-commerce. These diffusers contained real flowers and natural essential oils.

In order to create a memorable unboxing experience that connected people with nature, a sustainable choice was made with the use of a single ink colour for the outer packaging. This award-winning project was inspired by textile prints and botanical wallpaper depicting the abundance of nature. 

AGENCY – MARKS    |    ROLE – DESIGN DIRECTION, GRAPHIC DESIGN    |    CLIENT – RECKITT BENCKISER    |    YEAR – 2020    |    PAC AWARDS WINNER

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