A SUSTAINABLE EXPERIENCE
E-commerce cardboard packaging for Air Wick's new reed diffuser
Air Wick wanted to launch a new Reed Diffuser product designed specifically for retail on E-commerce. These diffusers contained real flowers and natural essential oils.
In order to create a memorable unboxing experience that connected people with nature, a sustainable choice was made with the use of a single ink colour for the outer packaging. This award-winning project was inspired by textile prints and botanical wallpaper depicting the abundance of nature.
Roles – Design Direction, Graphic Design | Agency – Marks SGS CO | Client – Reckitt Benckisser | 2020 | Pac Awards Winner 2021