A SUSTAINABLE EXPERIENCE
TURN YOUR MEMORIES INTO REAL PRODUCTS
E-commerce packaging for Air Wick's new reed diffuser
Air Wick wanted to launch a new Reed Diffuser product designed specifically for retail on E-commerce. These diffusers contained real flowers and natural essential oils.
In order to create a memorable unboxing experience that connected people with nature, a sustainable choice was made with the use of a single ink colour for the outer packaging. This award-winning project was inspired by textile prints and botanical wallpaper depicting the abundance of nature.
AGENCY – MARKS | ROLE – DESIGN DIRECTION, GRAPHIC DESIGN | CLIENT – RECKITT BENCKISER | YEAR – 2020 | PAC AWARDS WINNER