FROM THE RUNWAY TO THE STREETS

FROM THE RUNWAY TO THE STREETS

SZ BY ANGEL SANCHEZ

Creating a premium brand for a world-renowned fashion designer

Angel Sanchez is one of the most internationally respected Latin American fashion designers working today. The time arrived to create a personal brand to step into the mass market with lifestyle ready-to-wear fashion, accessories and fragrances.

New York City and Angel Sanchez's architectural but feminine shape-designs were the main sources of inspiration. For this new brand, naming and identity were created with a hidden heart combining the S and the Z, which actually can be used as a pattern. 

ROLE – GRAPHIC DESIGN, ART DIRECTION    |    CLIENT – GRUPO PHOENIX    |    AGENCY – ESTUDI FRANK DOMINGUEZ, BARCELONA    |    YEAR – 2013

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CONTACT

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