FROM THE RUNWAY TO THE STREETS
FROM THE RUNWAY TO THE STREETS
SZ BY ANGEL SANCHEZ
Creating a premium brand for a world-renowned fashion designer
Angel Sanchez is one of the most internationally respected Latin American fashion designers working today. The time arrived to create a personal brand to step into the mass market with lifestyle ready-to-wear fashion, accessories and fragrances.
New York City and Angel Sanchez's architectural but feminine shape-designs were the main sources of inspiration. For this new brand, naming and identity were created with a hidden heart combining the S and the Z, which actually can be used as a pattern.
ROLE – GRAPHIC DESIGN, ART DIRECTION | CLIENT – GRUPO PHOENIX | AGENCY – ESTUDI FRANK DOMINGUEZ, BARCELONA | YEAR – 2013
CONTACT
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