DULUX COLOURS OF THE WORLD

A range of paints that complement one another effortlessly

Dulux wanted to renovate their French portfolio of paints that enables the less colour-confident consumer to pick and mix from a range of tones that are sure to work harmoniously together.

Eight geographically-theme packs were designed split into two sides: inspirational vs functional. 
On the left side, we portrayed epic landscapes, distilled into curated palettes on the right side.  We decided to place a colour chip in the centre to showcase the final colour. 

ROLE – GRAPHIC DESIGN, CREATIVE PROCESS    |    CLIENT – AKZONOBEL    |    AGENCY – DESIGN BRIDGE, AMSTERDAM    |    YEAR – 2017

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