Finish

A new super-premium tier for e-commerce only

Finish wanted to launch a new dishwasher tabs format on Amazon, with an advanced formula that provides the highest standards in terms of cleaning and shine, versus the competition and their current Quantum Ultimate product. 

The design solution chosen for this new super-premium tier product was based on light reflections. CGI was used to add hyper-realistic lights to the brand mark, the glass and the rays. An e-commerce suite was developed with the same design concept in mind.

Role – Design Direction, Graphic Design    |    Agency – Marks SGS CO    |    Client – Reckitt Benckisser    |    2019

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