Nike Lunar Force One

An iconic shoe gets an iconic retail installation

To celebrate the success of the Air Force One shoe, Nike launched a global campaign commemorating those 30 years of history.

Instead of adopting a global campaign with printed assets, a statue made of a selection of objects related to Spanish pop culture and history was built. Barcelona’s most inspirational sneakers store was used as the canvas for this campaign.

Role – Graphic Design, Creative Process    |    Agency – Lateral Thinking, Barcelona    |    Client – Nike    |    2013

CONTACT