CELEBRATING 30 YEARS OF HISTORY

CELEBRATING 30 YEARS OF HISTORY

NIKE LUNAR FORCE ONE

An iconic shoe gets an iconic retail installation

To celebrate the success of the Air Force One shoe, Nike launched a global campaign commemorating those 30 years of history.

Instead of adopting a global campaign with printed assets, a statue made of a selection of objects related to Spanish pop culture and history was built. Barcelona’s most inspirational sneakers store was used as the canvas for this campaign.

ROLE – GRAPHIC DESIGN, CREATIVE PROCESS    |    CLIENT – NIKE    |    AGENCY – LATERAL THINKING, BARCELONA    |    YEAR – 2013

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