TURN YOUR MEMORIES INTO REAL PRODUCTS
TURN YOUR MEMORIES INTO REAL PRODUCTS
PASTBOOK
A complete redesign with a new tone of voice
PastBook delivers an effortless one-click experience to automagically print your digital pictures, wherever they are. They needed a new identity to take further their brand and its communication.
A symbol that mixes digital and printed media, with a book resembling an arrow pointing back to the past. Purple is usually perceived as the Colour of Magic, which evokes the process behind PastBook’s one-click experience. For the rest of the brand assets, including the website, photography was combined with illustration so every touchpoint had a customized character.
The new tone of voice guidelines were developed with a more approachable style.
ROLE – FREELANCE CREATIVE DIRECTION, GRAPHIC DESIGN | CLIENT – PASTBOOK | YEAR – 2019