PASTBOOK

A complete redesign with a new tone of voice

PastBook delivers an effortless one-click experience to automagically print your digital pictures, wherever they are. They needed a new identity to take further their brand and its communication.

A symbol that mixes digital and printed media, with a book resembling an arrow pointing back to the past. Purple is usually perceived as the Colour of Magic, which evokes the process behind PastBook’s one-click experience. For the rest of the brand assets, including the website, photography was combined with illustration so every touchpoint had a customized character.
The new tone of voice guidelines were developed with a more approachable style.

ROLE – FREELANCE CREATIVE DIRECTION, GRAPHIC DESIGN    |    CLIENT – PASTBOOK    |    YEAR – 2019