A CITY SAFARI WITH SKATERS

A CITY SAFARI WITH SKATERS

NIKE SB PROD 7 EVENT

LAUNCH EVENT WITH A SKATEBOARDING COMPETITION

To launch Paul Rodriguez 7 Signature Model shoes, Nike SB organized a competition through Barcelona. Skate Safari Tours took its participants on a magical 7-hour journey through the city to see skate at famous spots like the Macba Museum.

We choose to customised a Jeep and a Camper to take the skaters to the different spots and stores that we previously customised with black and white zebra print. We also design all the retail points in Spain for this campaign.

ROLE – GRAPHIC DESIGN    |    CLIENT – NIKE SB    |    AGENCY – LATERAL THINKING, BARCELONA    |    YEAR – 2013

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CONTACT

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