Air Wick

Thriving Nature

Airwick decided to remove all plastic from its Liquid Electricals range and use that opportunity to update its image and bring it closer to the experience people were getting at home with their fragrances. 

This new pack design created a blank canvas for the brand to showcase both the benefit of the product and the emotive impact of each fragrance profile. Alongside immersive photography, a burst of sunlight now sits behind the Air Wick logo, radiating light across the pack, and the image of a leaf dripping with essential oils reinforces the high-quality nature of the product.

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