FROM THE RUNWAY TO THE STREETS
SZ by Angel Sanchez
Creating a premium brand for a world-renowned fashion designer
Angel Sanchez is one of the most internationally respected Latin American fashion designers working today. The time arrived to create a personal brand to step into the mass market with lifestyle ready-to-wear fashion, accessories and fragrances.
New York City and Angel Sanchez's architectural but feminine shape-designs were the main sources of inspiration. For this new brand, naming and identity were created with a hidden heart combining the S and the Z, which actually can be used as a pattern.
Role – Graphic Design, Art Direction | Client – Grupo Phoenix | Agency – Estudi Frank Dominguez, Barcelona | Year – 2013