A MULTISENSORY CHOCOLATE EXPERIENCE
A MULTISENSORY CHOCOLATE EXPERIENCE
BARRY CALLEBAUT
A place to share inspiration and ooze creativity
Barry Callebaut is a leading international chocolate manufacturer. They were in the need to create a new brand experience to engage their customers.
The winning concept consists of open spaces where chefs and mixologists could work while letting visitors get a sneak peek at what’s to come. It had a Studio vibe full of crafting, creativity and collaboration. A new stand was build with communication materials to launch their Forever Chocolate program. Cardboard 3D virtual reality glasses helped visitors to immerse themselves in farming experiences.
Finally, a Chocolate Tasting ritual was designed to create a standard for the industry.
Barry Callebaut is a leading international chocolate manufacturer. They were in the need to create a new brand experience to engage their customers.
The winning concept consists of open spaces where chefs and mixologists could work while letting visitors get a sneak peek at what’s to come. It had a Studio vibe full of crafting, creativity and collaboration. A new stand was build with communication materials to launch their Forever Chocolate program. Cardboard 3D virtual reality glasses helped visitors to immerse themselves in farming experiences.
Finally, a Chocolate Tasting ritual was designed to create a standard for the industry.
ROLE – GRAPHIC DESIGN, CREATIVE PROCESS, MOTION, STORY BOARDS | CLIENT – BARRY CALLEBAUT | AGENCY – DESIGN BRIDGE, AMSTERDAM | YEAR – 2017
