BURN YARD FORMULA 1 EVENT

A creative collaborative event for a F1 team

Burn wanted to celebrate their brand's innovative sponsorship of Lotus F1 team in Barcelona. The idea was to combine M-City street artist's creativity with sports through their main driver Kimi Räikkönen.

Barcelona has lived on the sea and for the sea, with a seafaring tradition dating back to Roman times. We chose a shipyard to organise the event where M-City applied a series of intricate stencils and spray-painted the car in front of a live audience. Kimi Räikkönen, one of the inspirations behind the design, came to add the final touch. All this was set to a backdrop of Spanish beats from DJ’s Ed is Dead and B-NY, joined by Spanish artist Inocuo. Alongside M-City’s car was a wall where the audience could try out their own unique spray paint designs. 

ROLE – GRAPHIC DESIGN, CREATIVE PROCESS    |     CLIENT – BURN, COCA-COLA    |    AGENCY – LATERAL THINKING, BARCELONA    |    YEAR – 2013

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