RAW MATERIALS AND INDUSTRIAL LOOK
Converse Chuck Taylor All Star 70
A project involving a huge historical research
Converse launched a shoe model which featured a build similar to the All Stars used for basketball that was built in the late 1960s and early 1970s. They wanted to create store windows displays with a vintage feeling.
We were inspired by music recording studios from the 70s. To obtain an accurate result we researched for materials from the same period of time. The result generated a buzz around some of the objects on display by collectors.
Role – Graphic Design, Creative Process | Client – Nike | Agency – Lateral Thinking, Barcelona | 2018