IRL immersive experience for digital communities

HATTER was asked to create an NFT immersive experience for Danny Casale (Coolman Coffeedan), and bring to life his famed Coolman's Universe at NFT.NYC.

Collaborating closely with the renowned NFT artist, we designed an intergalactic Spaceport. As a designer, I helped to develop graphic solutions to fill all the event areas. Vintage Japanese-inspired posters, cheeky messaging, alien languages, Space Diner menus, light boxes, a giant porthole, coins, and arcades… helped to elevate the next chapter of Speshy's story.  The success of this project underscored the value of real-life spaces in enhancing digital communities.

I developed this project as a contributing member of HATTER agency in Amsterdam.

Role – Freelance Graphic Designer    |    Agency – HATTER    |    Client – Coolman's Universe    |    2022

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