RESTYLING HISTORIC TOBACCO BRANDS
RESTYLING HISTORIC TOBACCO BRANDS
JAPAN TOBACCO INTERNATIONAL
But also crafting limited editions packs
Japan Tobacco International has some of the oldest and most iconic brands and has always been dedicated to building the brands of tomorrow.
I had the chance to work for some years in the design and development of new products, limited edition packs and internal communication documents. I also collaborated in the redesign of some of their most iconic brands like Winston, Benson & Hedges, LD, Old Holborn, and Amber Leaf amongst others.
ROLE – GRAPHIC DESIGN, BRAND DEVELOPMENT | CLIENT – JTI | AGENCY – DESIGN BRIDGE, AMSTERDAM | YEAR – 2014-2015