MOVEMENT AND MINDFULNESS
MOVEMENT & MINDFULNESS
Nike House of Innovation
Nike House of Innovation
A female-focused space inspired by the future of fitness
Nike House of Innovation wanted to bring to life their 'Feel Your All' campaign with a space full of stories about movement and mindfulness.
HATTER was asked to bring calmness to Nike's more futuristic and industrial-looking store in Paris. As a result, we designed colourful spaces, with aura-inspired colours and reusable fixtures that combined –a total of 78 meters of bespoke– fabric, digital screens and sound.
I developed this project as a contributing member of HATTER agency in Amsterdam.
Nike House of Innovation wanted to bring to life their 'Feel Your All' campaign with a space full of stories about movement and mindfulness.
HATTER was asked to bring calmness to Nike's more futuristic and industrial-looking store in Paris. As a result, we designed colourful spaces, with aura-inspired colours and reusable fixtures that combined –a total of 78 meters of bespoke– fabric, digital screens and sound.
I developed this project as a contributing member of HATTER agency in Amsterdam.
Role – Freelance Art Director, Graphic Design | Agency – HATTER | Client – Nike | 2022
Role – Freelance Art Director, Graphic Design | Agency – HATTER | Client – Nike | 2022
