NIKE KOSTON 2 CHOMP OLLIE TOUR

Setting a competition to launch skater shoes

Nike SB organized an event to launch a new pro model skate shoe designed by the legendary skater Eric Koston. Barcelona was chosen as the starting point.

We had to set the standard to what became a 5 months tour through Europe. We used a museum square to perform the event. A wheel of fortune with different jumps was designed along promotional material, including pizza boxes. We also got special furniture and turned the event into a competition between local skaters.

ROLE – GRAPHIC DESIGN, CREATIVE PROCESS    |    CLIENT – NIKE SB    |    AGENCY – LATERAL THINKING, BARCELONA    |    YEAR – 2013

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