CELEBRATING 30 YEARS OF HISTORY
Nike Lunar Force One
An iconic shoe gets an iconic retail installation
To celebrate the success of the Air Force One shoe, Nike launched a global campaign commemorating those 30 years of history.
Instead of adopting a global campaign with printed assets, a statue made of a selection of objects related to Spanish pop culture and history was built. Barcelona’s most inspirational sneakers store was used as the canvas for this campaign.
Role – Graphic Design, Creative Process | Agency – Lateral Thinking, Barcelona | Client – Nike | 2013