NIKE NTC APP LAUNCH EVENT

An event that created buzz on social media

Nike launched NTC, a full-body training app that caters to every level of fitness. It's like having a personal trainer on your phone, so you can get toned or strong wherever you are.

We were asked to create an event to present the app in Barcelona. While other big cities celebrated the event at gyms, we decided to use the sea as the perfect setting for Barcelona. Selected media companies and influencers enjoyed a workout session in a customized catamaran.

ROLE – GRAPHIC DESIGN, CREATIVE PROCESS    |     CLIENT – NIKE    |    AGENCY – LATERAL THINKING, BARCELONA    |    YEAR – 2013

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