FEEL THE VISUAL RHYTHM
FEEL THE VISUAL RHYTHM
NOMADA PERCUSSION BOX
Adding storytelling to a family brand
Originally from Africa, the cajón travelled to Peru and evolved into the box-shaped instrument we know. Nomada artisans were in need of an identity to commercialise their range of musical instruments.
The new brand mark and communication pieces got inspired by nomadic Berber cultures. Explosions of blue desert dust connote African percussion and rhythm, in contrast with a recognizable squared identity.
ROLE – FREELANCE CREATIVE DIRECTION, GRAPHIC DESIGN | CLIENT – NOMADA | YEAR – 2014
