BACK TO SCHOOL
BACK TO SCHOOL
PRITT PACKAGING AND COMMUNICATION
A fantasy world made out of paper creations
Back to school may seem like a small step, but it is a big step forward. Pritt was lacking a cohesive design for their school range, and the number of products in their portfolio grows every year.
We created kid-friendly designs based on a fantasy world made out of glued paper. Our new packaging rules set a consistent navigation system for their pack communication and became global blueprints. “Welcome to my world” designs helped the brand to get a major increase in sales.
ROLE – GRAPHIC DESIGN | CLIENT – PRITT, HENKEL | AGENCY – GIMENO, BARCELONA | YEAR – 2011
