SUSTAINABLE STREET LIGHTS
SUSTAINABLE STREET LIGHTS
ROURA ILUMINACION CATALOGUE
Evolving the visual language of a highly technical industry
Established in 1919 and based in Barcelona, Roura has been lighting street lamps for almost a century. Their catalogues used to be a functional way to display their products.
I worked on the creation of a new catalogue. I used the concept of darkness vs light to portray their sustainability efforts using LED technology. Infographics and photographies were developed in a new style trying to push the boundaries of their industry standards.
ROLE – GRAPHIC DESIGN | CLIENT – ILUMINACION ROURA | AGENCY – GIMENO, BARCELONA | YEAR – 2012
