BRAND GUIDELINES LAUNCH KIT WITH STYLE
BRAND GUIDELINES LAUNCH KIT WITH STYLE
SIKKENS BRAND IDENTITY GUIDELINES
A useful tool to summarize a Sikkens professional pride
Sikkens is a leading professional paint brand from AkzoNobel that wanted to reconnect with their target. After developing new Brand Identity Guidelines we were asked to created a launch kit to excite local marketing managers.
We decided to design a metal tin where we placed a dual-sided folded poster and a customised USB card containing guidelines and master elements for the local markets. We also highlighted Sikkens history honouring the pioneering vision of its founder.
ROLE – GRAPHIC DESIGN, CREATIVE PROCESS | CLIENT – SIKKENS, AKZONOBEL | AGENCY – DESIGN BRIDGE, AMSTERDAM | YEAR – 2019
