WHAT YOU CAN FIND BEHIND THE LIGHT
WHAT YOU FIND BEHIND THE LIGHT
TRASLUZ BARCELONA
Naming, identity and website design for a lighting company
Barcelona Lighting Designers were expanding their operations to the Asian market. I collaborated in the creation of their new brand to help them continue with their success.
Trasluz, the name we finally chose, means behind the light. White light is a combination of all the other colours. I decided to design all the communication based on those two concepts.
A sleeve business card with a black insert that reveals vibrant colours underneath, boxes and catalogues with colourful interiors, and a website.
ROLE – CREATIVE DIRECTION, GRAPHIC DESIGN | CLIENT – BARCELONA LIGHTING DESIGNERS | AGENCY – ESTUDI FRANK DOMINGUEZ | YEAR – 2013
