GET OUT OF YOUR COMFORT ZONE
GET OUT OF YOUR COMFORT ZONE
Tripaneer
There is a rise in people’s desire to learn something while away
Tripaneer is a travel marketplace specialized in providing unforgettable experiences to enrich people lives through learning new skills. They started listing yoga retreats in 2013, and by 2017 they had twelve categories that needed to merge into their main brand.
The concept to redesign their identity was "get out of your comfort zone". That's the reason why all the letters are in movement and different sizes, to evoke the personal growth that people takes in their journey when learning new skills. All the assets created had rounded corners and curves, and play with the off-limits of the canvas where they are placed.
Tripaneer is a travel marketplace specialized in providing unforgettable experiences to enrich people lives through learning new skills. They started listing yoga retreats in 2013, and by 2017 they had twelve categories that needed to merge into their main brand.
The concept to redesign their identity was "get out of your comfort zone". That's the reason why all the letters are in movement and different sizes, to evoke the personal growth that people takes in their journey when learning new skills. All the assets created had rounded corners and curves, and play with the off-limits of the canvas where they are placed.
Role – Freelance Creative Direction, Graphic Design | Client – Tripaneer | 2018
Role – Freelance Creative Direction, Graphic Design | Client – Tripaneer | 2018
