VIFIT SPORT

Milk protein-based products for a faster recovery

Friesland Campina wanted to reposition their Vifit brand from daily dairy to a mainstream sports nutrition brand with the launch of a completely new range of recovery products for sporters.

The outcome was a design inspired by the world of performance sports gear to create a precise, modern and clean visual that balances nature with science.

ROLE – GRAPHIC DESIGN, CREATIVE PROCESS    |    CLIENT – FRIESLAND CAMPINA    |    AGENCY – DESIGN BRIDGE, AMSTERDAM    |    YEAR – 2017

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