A SHOELACE-INSPIRED BRAND REDESIGN
A SHOELACE INSPIRED BRAND REDESIGN
Refreshing an established brand to make it grow even further
Zenden is the biggest shoe retailer in Russia, with more than 300 stores across the country. Their identity needed a fresh look according to their growth plans.
Shoelaces were taken as inspiration to refresh the current brand mark but also to give it some meaning. Gradients and vibrant colours were used to create a strong contrast against their new white stores.