A NEW SPORTS NUTRITION CATEGORY
A NEW SPORTS NUTRITION CATEGORY
Vifit Sport
Milk protein-based products for a faster recovery
Friesland Campina wanted to reposition their Vifit brand from daily dairy to a mainstream sports nutrition brand with the launch of a completely new range of recovery products for sporters.
The outcome was a design inspired by the world of performance sports gear to create a precise, modern and clean visual that balances nature with science.
Role – Graphic Design, Creative Process | Client – Friesland Campina | Agency – Design Bridge, Amsterdam | 2017